THE ADDENDUM | BEYOND THE BRIEF
Done-for-you support to bring the strategy to life.
The Brief sets the direction. The Addendum carries it forward through focused execution, implementation, and done-for-you support.
The Strategy is Clear. Now It’s Time to Put It to Work.
A strong strategy tells you what needs to happen next. The Addendum helps make it happen.
Designed for clients who are ready to move from ideas, recommendations, or strategic direction into actual deliverables, The Addendum provides focused done-for-you support across brand, marketing, content, digital presence, business materials, and implementation.
For clients who have completed a Brief, The Addendum builds directly from the strategy already established. For select standalone projects, it offers targeted execution when the need is clear and the scope is focused.
Rather than starting from scratch, we move with intention: refining, creating, organizing, and implementing the pieces that help your business or professional presence look, feel, and function with more clarity.
Your Addendum May Include:
Website Design + Development
Website Copy
Brand Implementation
Marketing Execution
Content Development
Social Media Support
Campaign Development
SEO Foundations
Google Business Optimization
Yelp + Business Profile Setup
Executive Materials
LinkedIn Profile Development
Avvo Profile Development
Professional Bios
Thought Leadership Content
Presentation + Business Materials
Launch Support
Strategic Implementation
Additional Research + Recommendations
How It Works
01 — REVIEW
We review the strategy, priority, or specific need behind the project and determine what needs to be created, refined, updated, or implemented.
02 — SCOPE
We define the deliverables, timeline, and level of support needed so the work has a clear direction from the start.
03 — CREATE
The Brief develops, refines, and executes the agreed-upon materials with your brand, goals, audience, and positioning in mind.
04 — IMPLEMENT
The final work is prepared, organized, launched, or integrated so it can be used with clarity and confidence.
Built From Your Brief
No need to start over.
Because your Addendum builds from work we’ve already completed together, we begin with an understanding of your business, positioning, priorities, and strategic direction.
That allows us to move from recommendation to implementation without repeating the discovery process or treating each deliverable as an isolated project.
The Addendum May Be Right for Your If
You’ve completed a Brief and want support implementing the recommendations.
You know what needs to happen next but don’t have the time or resources to execute it internally.
You need polished brand, marketing, digital, or professional materials created for you.
Your next step requires specialized creative, digital, marketing, or strategic support.
You want continuity between the strategy and the people responsible for bringing it to life.
You need focused support on a specific priority identified through your Brief.
A La Carte Support
Need something specific?
Not every need requires a full Brief.
Select standalone Addendum projects may be available for businesses and professionals who already have a clear direction and need focused done-for-you support with a specific deliverable.
Availability and scope are determined on a project-by-project basis.
Investment
Addendum engagements are individually scoped based on the work being implemented.
Your proposal will outline the deliverables, timeline, and investment associated with your Addendum before work begins.
Frequently Asked Questions
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The Addendum is primarily designed as continued implementation support for existing Brief clients. If you haven’t completed a Brief, we’ll determine whether your project can begin as a standalone engagement or whether strategic work should come first.
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Yes. An Addendum can bring together multiple capabilities when they support the same strategic objective.
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It can be a defined project or phase of work. If your needs extend beyond implementation into continued strategic support, we can discuss an ongoing advisory engagement.
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Yes. If priorities change or a new need emerges after your original engagement, we can revisit your Brief and determine the appropriate next scope.