THE ADDENDUM
Take the strategy further.
The Brief establishes the direction. The Addendum provides focused implementation and execution support to help put that strategy into practice.
THE STRATEGY IS CLEAR. NOW IT’S TIME TO PUT IT TO WORK.
A strong strategy tells you what needs to happen next. Execution is how it becomes real.
The Addendum is designed for clients who have completed a Brief and want The Brief to continue alongside them through the next phase of the work.
Rather than starting another engagement from the beginning, we build from the strategy already established and focus on the areas where additional support can create the most value.
YOUR ADDENDUM MAY INCLUDE
Website Design + Development
Website Copy
Brand Implementation
Marketing Execution
Content Development
Social Media Support
Campaign Development
SEO Foundations
Google Business Optimization
Executive Materials
Thought Leadership Content
Presentation + Business Materials
Launch Support
Strategic Implementation
Additional Research + Recommendations
HOW IT WORKS
01 — REVIEW
We return to the priorities and recommendations established through your Brief and determine what should move into implementation.
02 — SCOPE
Together, we identify the work The Brief will take forward and establish a focused scope based on your priorities, timeline, and goals.
03 — CREATE
We develop, refine, and execute the agreed-upon work with the strategy from your original Brief guiding each decision.
04 — IMPLEMENT
The work is prepared, launched, or integrated into your business with a clear connection between the original strategy and its execution.
BUILT FROM YOUR BRIEF
No need to start over.
Because your Addendum builds from work we’ve already completed together, we begin with an understanding of your business, positioning, priorities, and strategic direction.
That allows us to move from recommendation to implementation without repeating the discovery process or treating each deliverable as an isolated project.
THE ADDENDUM MAY BE RIGHT FOR YOU IF:
You’ve completed a Brief and want support implementing the recommendations.
You know what needs to happen next but don’t have the time or resources to execute it internally.
Your next step requires specialized creative, digital, marketing, or strategic support.
You want continuity between the strategy and the people responsible for bringing it to life.
You need focused support on a specific priority identified through your Brief.
A LA CARTE SUPPORT
Need something specific?
Not every need requires a full Brief.
Select standalone projects may be available for businesses and professionals who already have a clear strategy and need focused support with a specific deliverable.
Availability and scope are determined on a project-by-project basis.
INVESTMENT
Addendum engagements are individually scoped based on the work being implemented.
Your proposal will outline the deliverables, timeline, and investment associated with your Addendum before work begins.
FREQUENTLY ASKED QUESTIONS
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The Addendum is primarily designed as continued implementation support for existing Brief clients. If you haven’t completed a Brief, we’ll determine whether your project can begin as a standalone engagement or whether strategic work should come first.
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Yes. An Addendum can bring together multiple capabilities when they support the same strategic objective.
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It can be a defined project or phase of work. If your needs extend beyond implementation into continued strategic support, we can discuss an ongoing advisory engagement.
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Yes. If priorities change or a new need emerges after your original engagement, we can revisit your Brief and determine the appropriate next scope.
READY TO TAKE THE NEXT STEP?
Your Brief set the direction. Now let’s build from it.
Tell us what you’re ready to put into motion.